Interview: Michel Lent – .Mobi – Brazil
Posted by Tom Ritchie on April 27th, 2011
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Michel Lent Schwartzman, a Graphic Designer holding a master’s degree in Interactive Telecommunications from the New York University, is a pioneer in the global internet industry. Lent started his career in digital advertising at Euro RSCG New York in 1995. Back to Brazil he was creative director for DDB Brasil and started his own interactive agency, 10′Minutos in 2002. In 2008 the agency got acquired by Ogilvy Group in Brazil and Lent became General Manager of OgilvyInteractive Brasil. In 2011 he parted the advertising industry to become partner and strategy VP of .Mobi the leading mobile marketing powerhouse in Latin America, developing products and services for any screen, anywhere.
In the course of over 15 years of experience Lent has lectured at universities and other institutions all over Brazil and abroad, developed in-numerous digital marketing campaigns, structured and managed departments, teams and processes being awarded in key international festivals such as Cannes, Clio, Art Directors, One Show, The New York Festivals, and London Festivals.
Be sure to check out Michel’s project: Apps4Kids
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http://www.viuisso.com.br/2011/04/27/um-papo-meu-com-tom-ritchie-do-adbuzz-sobre-publicidade-mobilidade-e-outras-dades/ Um papo meu com Tom Ritchie do AdBuzz sobre publicidade, mobilidade e outras ‘dades’ :) | ViuIsso? Por Michel Lent
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