Toronto Standard Turns to Playground for Global Success
Posted by Matthew Stasoff on April 7th, 2011
When confronted with the challenge of turning a 160 year old paper into an innovative global reading experience, Development company Playground knew they would have to reinvent online journalism.
Toronto Standard looked to Playground to make the content readable on screens of all sizes while also ensuring a user experience that met the expectations of the readers. Playground CEO Brian Pullen and CD Ryan Bannon looked at the 9 native applications used by The New York Times, all of which worked towards one goal; delivering the news on time.
Facing the no one size fits all problem, Playground developed wireframes and designs for screens varying in sizes from small (320 x 480) to very large (1280 x 720). Ryan Bannon explains that “each piece of the puzzle is unique [and] each device requires its own handling of content.” After many sleepless nights though, Playground is now celebrating the launch of the publication.
The Toronto Standard has provided great content for 160 years and now, thanks to Playground, can share that same great content around the globe.