Joe Pesci and Don Rickles Join the Snickers “Party”
Posted by Chris Campaner on May 18th, 2011
Snickers continues to build off its recent campaign success by introducing an all-new 30 second spot with two celebrity personalities, famous for their short fuses. We have a sneak peak at the commercial before it begins appearing on the tube.
BBDO New York has crafted the “You’re Not You When You’re Hungry” campaign to position Snickers as a staple for anyone who needs a fast fill-up. They know who they’re talking to and have done a fantastic job presenting the product as a simple alternative to an everyday need. Not to mention it’s freakin’ hilarious.
Visit the Snickers website
for more details on you’re hungry side.
Snickers “Party” Creative Credits
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain
Senior Creative Director: Gianfranco Arena
Copywriter: Peter Kain
Art Director: Gianfranco Arena
Executive Producer: Amy Wertheimer
Production Company: O Positive
Director: Jim Jenkins
Director of Photography: Bob Yeoman
Editorial: Ian MacKenzie from Mackenzie Cutler
Effects: Mass Market
Post Production: Mackenzie Cutler
Primary Talent: Joe Pesci, Don Rickles
Special Music: Original music by MAS