Cannes 2011 Roundup: BBDO and DDB Rank Among Top Networks

Posted by Chris Campaner on June 30th, 2011

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BBDO, the No. 1 ranked network for the fifth year in a row, took home three Grand Prix, the most won by any agency group at the festival. These included the inaugural Creative Effectiveness Award, which went to Abbott Mead Vickers BBDO London for its PepsiCo work for Walkers. BBDO also claimed the Grand Prix for PR and the Grand Prix for Radio for work done on behalf of the National Australia Bank and Mercedes. In addition, Agency of the Year went to Almap BBDO for the second year in a row.

DDB won a Titanium, its first ever, for Volkswagen Blue Motion Technologies’ “Speed Camera Lottery,” the follow-up to “Fun Theory,” the Cyber Grand Prix Winner of 2010.

Separately in Cannes, at the introduction of the Effie Worldwide and WARC Global Effectiveness Rankings, BBDO Worldwide and DDB Worldwide were named among the most effective agency networks in the world, according to results from the tabulation of the first ever Effie Effectiveness Index, an analysis of finalist and winner data from 40 worldwide Effie competitions. Have a look for yourself at Effie Effectiveness Index.

Both BBDO and DDB belong to Omnicom Group, Inc., which should be ecstatic about their advertising family success. If one were to base industry patterns solely on results from the 58th Cannes Lions International Festival of Creativity, the most prominent trends seem to be Brazil solidifying itself as a powerful advertising mecca and BBDO being the ad industry’s dynasty. They have been ranked #1 consecutively for half of a decade.