Go With Your Gut at Bojangles

Posted by Hilary Craig on August 25th, 2011

1 Comment

Bojangles and their agency BooneOakley recently launched a new (bittersweet) campaign to “go with your gut.” (Courtesy of Glossy Inc.)

If you’re hungry, you’re hungry and you gotta go with your gut. That’s what’s driving the awkward moments in these cinematic tragi-comic spots for Bojangles directed by Brian Lee Hughes (SKUNK) via BooneOakley. Check out the spots below and see how you feel about them.

This one is a little extreme for my tastes, but what do you think? Discuss it through our hashtag at #AdBuzz

Credits:
Titles: Bees, Bull Rider, Cliffhanger, Hikers, Magician
Client: Bojangles

Agency: BooneOakley
Creative Directors: David Oakley, John Boone
ACD/Art Director: Matt Klug
ACD/Copywriter: Keith Greenstein
Head of Production: Craig Jelniker
Account Supervisor: Laura Wallace
Account Executive: Jennifer Yancey

Production Company: SKUNK
Director: Brian Lee Hughes
EP: Matt Factor, Shelly Townsend
Producer: Merrie Wasson
Director of Photography: Chris Doyle
Production Designer: Jahmin Assa

Editorial: Edit At Joe’s
Editors: Chris Walldorf, Joe Murray