Leo Burnett Uses iPhone App To Solve Car Accident Dilemma

Posted by Matthew Stasoff on August 15th, 2011



When The Village, a local magazine in Moscow, needed to raise awareness concerning an abundance of car accidents in the area, Leo Burnett designed an iPhone app that enabled users to see in real time where accidents had occurred.

Using GPS, augmented reality and Google Maps, the app uses a variety of pictures to display what accidents had occurred. Whether it be an injury, destroyed vehicle or death. This allowed users to truly grasp the severity and frequency of car accidents in Moscow.

To help release the app, an ambient program was implemented using the classic white body outlines with QR codes.

Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Mikhail Kudashkin
Creative Interactive Director: Grigory Sorokin
Art Director: Mikhail Derkach
Interactive Designer: Andrey Sergeev