Arby’s Fry Faceoff: Are you curly or straight?

Posted by Hilary Craig on September 13th, 2011

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The latest from Toronto-based Blammo is this politically charged campaign for Arby’s. Yep, politics and French fries. (Courtesy of Glossy Inc.)

Between a heated race for Prime Minister and various high-profile provincial battles, 2011 has truly been the year of the election in Canada. And with an overabundance of attack ads, Blammo and Arby’s decided to take all the mud-slinging up a notch with a trash-talking contest pitting Arby’s Curly Fries, backed by the Curly Coalition of Canada, vs. the straight-cut Homestyle Fries, supported by the Homestyle Alliance.

With eight attack ads in total, each side makes outlandish claims about the other, all in keeping with typical political discourse. These videos are featured on each parties respective website (http://curlycoalition.com and http://homestylealliance.com) along with their party platform, downloadable posters, and links to various social media activity.

“A Deadly Form”

“Infidelity”

“Nothing”

“Environmental Impact”

While it may be unusual for a brand to essentially ridicule its own product line, anything goes in the world of politics. May the best spud reign supreme.

Credits:
Agency: Blammo Worldwide
Chief Creative Officer/Writer: Andrew Simon
Senior Art Director/Designer: Grant Cleland
Writer: Vinay Parmar
Writer Intern: Marko Pandza
Designer: Lisa McCoy
Designer: Dejan Djuric
Design Intern: Karen Porges
Producer: Gord Cathmoir
Account: Kristin Vekteris, Kristen Keays
Director of Media and Engagement: Joanne Fulford

Edit/Production House: Posterboy Edit
Editor: Raj Ramnauth
Editor: Steven McGregor
Executive Producer: Michelle Lee

Music and Production: RMW Music Toronto
Track Director/Producer: Ted Rosnick
Track Director: Andrew Bradley
Sound Designer: Vlad Nikolic
Sound Engineer: Art Mullin
Sound Studio: RMW Music Toronto
Voice Casting: RMW Voice Casting