VOICES: Keri Zierler – Portfolios Need Love Too

Posted by Jordan Finlayson on April 18th, 2012

No Comments

I recently popped my “reviewer” cherry at a local Portfolio Night.

While there were some standout pieces, I have to be honest – I was generally underwhelmed. Not necessarily by the work, but by the overall presentation of said work. Here are three things I think are important to keep in mind when putting your portfolio together:

1. Do judge your book by its cover.
Even closed, it can say a lot about you. What does it look like? Have you put your own spin on it? Think about the choices you make outside and in. Every detail, from the way the pages are laid out to the paper you print on, makes an impression.

Don’t underestimate the potential your book has to show more than your work; it can also show off your creativity, personality and passion.

2. FOR THE LOVE OF PETE, SPELL CHECK.
‘Nuff said.

3. There’s no excuse for an ugly ad.
I’m sorry – being a writer might excuse pixelated imagery and bad typography when you begin school, but not when you’re about to graduate. When I started the ad program at Art Center, I didn’t know Photoshop from TurboTax; I literally used construction paper and coloured pencils to execute my first assignment. But I made friends with art directors and designers, and we all helped to make each other’s stuff better. You’ve worked hard to write great copy. Find a way to make it look great, too.

Remember, your portfolio is more than printouts in clear plastic sleeves. It’s a showcase for everything you bring to the table as a creative. So make it kick ass from cover to cover.

Do you agree? Disagree? Holla back to Keri on Twitter @kerizierler