BuzzShare: Sue Northey – Google Father Writes Memoir To Sophie

Posted by admin on May 23rd, 2012

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Sue is a Brand Strategist, Advertising Professor and VP of Programming at the American Marketing Association (AMA) – Milwaukee Chapter. Here, she throws kudos Google’s way for their emotional brand stories, part of a larger ongoing campaign for the digital giant (taken from her blog, Advertorials).

Earlier this year, I had the pleasure of hearing Catherine Roe, head of Consumer Packaged Goods at Google, speak to the Milwaukee Chapter of the American Marketing Association. It was a terrific presentation and one that made me realize just how pervasive Google has become in all of our lives.

For example, how many times have you used Google as a verb
in the past few weeks … or even in the past few days?

(Just this morning, I was looking for an iPad case and thought, “I’ll have to Google that.”)

Catherine shared this heart-felt video with us.

The video, affectionately titled “Dear Sophie,” tells the story of Asian American Google employee Daniel Lee, who sets up an e-mail account for his newborn daughter Sophie. Over the course of the next few years, he captures all the important milestones in Sophie’s life, by sending her pictures, videos and e-mails.

This video is part of a larger campaign designed to show how important Google has become in all of our lives. The brilliance of this campaign is that it tells Google Chrome’s message through masterful storytelling. This heartfelt story emotionally draws each of us in, putting a warm, friendly face on the Google experience.

Brilliant. Just brilliant.

~Follow Sue on Twitter: @theunplanner