Speaker Showcase: Ken Dobell
Posted by Chris Campaner on May 15th, 2012
A recent addition to the WYWTIS speaker lineup, Ken and the DAC Group bring a whole new dimension to our show. This digital expert will shed some light on the new era of data-driven insight fuelling some of the world’s biggest brands and campaigns. You’re lucky if you were taught this in school.
This is a sneak peek at what Ken will be presenting at What You Weren’t Taught In School:
“Brainstorm’s over. Brain won.
Hey nerd! If you like math so much, why don’t you marry it? In the digital marketing world, agencies are less about the creative process and more about the numbers. When it comes to search engine optimization, platform solutions, social and mobile media, stories have given way to data-driven insights. And the key is business performance. So if you like crunching numbers and you love getting it right, you may be up for a piece of this pi.”
With over twenty years of experience in integrated marketing communications strategies and an award-winning creative background, Ken has specialized in online brand-building, marketing and lead generation since the advent of the Internet. Prior to joining DAC Group, he held a progression of senior leadership roles within the global interactive function of Monster Worldwide, both in North America and Europe. He also spearheaded a range of innovative online initiatives as vice-president of marketing with a major global franchisor. Ken is the creative mind behind DAC’s powerful multi-channel approach to digital marketing, which delivers measured high performance from top to bottom and out the long tail.