VOICES: Introducing Azim Alibhai

Posted by Jordan Finlayson on May 4th, 2012

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Azim began his career in Media in the late 90’s at Ogilvy & Mather. The plan? To move into account services “…as soon as possible.”

Fast forward to today and it still hasn’t happened. Azim had found his true calling – the connections and touch points of brands known as “media”.

Career stops have included Sharpe Blackmore Euro RSCG, where Azim mastered the art and science of direct response with clients such as Dell Canada and Sprint. At Genesis Media he was head of the direct response division and led integrated planning for various clients including Panasonic, Remax, and Desjardin’s Disnat brand. He then went on to found his first successful company, The Media Cottage, a boutique media agency serving the MGA Insurance industry.

Most recently Azim was Vice President, Media Director at Due North Communications, one of Canada’s few remaining independent full service agencies.

Currently Azim is President of Mediagenic Inc, his latest startup that provides media consulting services to agencies, clients, and digital publishers.

A media and strategy geek at heart, Azim has been featured in numerous industry publications. When Azim is not blogging or tweeting, serving on the Canadian Marketing Association’s Brand Council or building yet another start up, he is either pursuing his passion for German cars or busy in court fighting speeding tickets. He can also be found making the case to his wife that it is perfectly normal for his two young children to make car noises at the dinner table.

You can follow Azim on Twitter @AzimAlibhai