Rethink’s PSA Hits an Emotional Chord

Posted by Jordan Finlayson on December 10th, 2012

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Rethink has just released their latest work for the Alzheimer Society of BC, an ad that encourages donations to help “Protect life’s memories“.

Whether you have a family member who suffers from Alzheimer’s or you’re at least familiar with the devastating effects of the disease, then this brilliant PSA by Rethink will touch you on an emotional level.

*You might want to grab a box of tissue before watching.