President - The Tite Group
You're a brand.
Don't screw it up.
Launching a career is a lot like launching a product or service. Do you want to be like Qwickster, pulled from the shelves after only 23 days and ridiculed by every blog and traditional media outlet on the planet? Or like Method, an open and honest brand that created value, connected with its customers and some fun along the way? Whether you like it or not, you're a brand. Do yourself a favour and act like one.
Principal - Three Training
Unforgettable – the Art of Making an Impression
Why is it that when trying to break into an industry that’s defined by rule breaking, we still try and politely follow the usual guidelines? Not after this event. Get ready to throw away your job-seeking handbooks, tear up your resumes and learn to fly your freak flag high. The ad biz is all about getting noticed and Leslie Ehm’s gonna shake up the world as you know it and teach you how to make yourself truly un-ignorable and unforgettable. You’ll never walk into a room without a theme song again!
President - Boost Agents & Ad Lounge
What Employers Want
You've got your diploma. You've spent a few years studying your future craft. You figure you're pretty marketable, right? Remember, you're not the only one who's touting those credentials. So is every single one of your peers. Trina Boos has interviewed hundreds of advertising, marketing and design execs from every level imaginable. She will share stories, anecdotes and insights from her experiences on what employers look for when they're hiring, helping you set yourself apart from your peers.
President, Digital - DAC Group
Brainstorm’s over. Brain won.
Hey nerd! If you like math so much, why don’t you marry it?
In the digital marketing world, agencies are less about the creative process and more about the numbers. When it comes to search engine optimization, platform solutions, social and mobile media, stories have given way to data-driven insights. And the key is business performance. So if you like crunching numbers and you love getting it right, you may be up for a piece of this pi.
Author - Hey, Whipple, Squeeze This
Leveraging Cultural Tensions To Improve Creativity.
Cultural tensions are like tectonic plates. They grind against each other and produce great energy. Building advertising on or around these areas of tension can often leverage these tensions and help creative produce more and often better work.