Author Archives: Eric Floresca

About Eric Floresca

A ninja at the ad buzz who loves words, stories, advertising/marketing, tech, gaming & social media who trying to find the way ahead. Currently a caopywriter at itravel2000 just getting started, let's see what happens next.
axeeffect

The Axe Effect Tunisian Style

Posted by Eric Floresca

Here is a social media campaign by Ogilvy to engage Tunisan men in the Axe Effect. In the shadow of the revolution that started the Arab spring Ogilvy went to Facebook where the Tunisian man lays their hat and used the relationship status as the basis of the campaign.

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19 May 2011
saturnreturn

So What Happens When Saturn Returns?

Posted by Eric Floresca

What is the state of the communications industry in 2011 is a question that casts a long shadow for vets and newbies alike as they all prognosticate on what the future will bring. So what does Saturn have to do with anything? Well according to Wikipedia a Saturn Returns is an astrological phenomenon that marks how long it takes for Saturn to orbit the sun about 29.5 years.

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17 May 2011
scionrally

Scion Rally’s on the Onion and the iPad

Posted by Eric Floresca

ATTIK is a global creative agency that created a unique in-app game that is appearing in the June iPad edition of The Onion (America’s Finest News Source) called the Scion College Rebate Rally.

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15 May 2011
psfkjustingignac

Justin Gignac at PSFK Talks NYC Garbage and Ideas

Posted by Eric Floresca

Justin Gignac (@justingignac) is a recovering Advertising Art Director and a current NYC-based artist/entrepreneur who recently spoke about his art at the PSFK Conference in New York City. Justin, like most agency folk, is an idea guy who said that he wanted to make his ideas happen and that in advertising he spent more time “talking about them, focus grouping them, over analyzing them and then killing them.” So he decided to quit his job and take a shot at turning his ideas into reality and art.

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12 May 2011
yg7

The ADC Presents Jessica Hische from Young Guns 7

Posted by Eric Floresca

As the ADC led up to Young Guns 9 they celebrated by taking a look at past winners and here is Jessica Hische talking about her experience participating in Young Guns and what it has meant to her.

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12 May 2011