Author Archives: Eric Floresca

About Eric Floresca

A ninja at the ad buzz who loves words, stories, advertising/marketing, tech, gaming & social media who trying to find the way ahead. Currently a caopywriter at itravel2000 just getting started, let's see what happens next.
blackbook1

How to Sketch your way to a Scholarship via Rethink Canada

Posted by Eric Floresca

Rethink Canada teamed up with Langara College to offer a future art director or designer a chance to win a two-year scholarship to Langara’s Communication and Design Program. Together they want to nurture young talent who will take the lead in transforming what communications is today and what it will be tomorrow.

Tagged
Read More
2 May 2011
carteblanche

The Contest for Creatives – Carte Blanche (You Still Have Time)

Posted by Eric Floresca

While digital is all the rage Astral Media wants you to remember the creative possibilities with out-of-home with their contest Carte Blanche. The contest is in its second year and gives creatives a blank canvas to create a memorable message for consumers without being limited to a brief. It is a chance for them to let their imagination sing and to inspire innovating thinking in out-of-home.

Tagged
Read More
2 May 2011
icacontagious

The ICA Presents Engagement in The Social Entertainment Age

Posted by Eric Floresca

Nick Parish, Contagious Magazine’s North American Editor will be talking at the Institute of Communication Agencies Engagement in the Social Entertainment Age event on May 10th. He will be talking about what some of the biggest brands are doing to engage consumers in new and creative ways.

Tagged
Read More
2 May 2011
webershandwick

The World of PR According to Tania Ensor of Weber Shandwick

Posted by Eric Floresca

I first met Tania Ensor a Senior Vice President at Weber Shandwick at a presentation (at Social Media Week) she was giving to introduce Firebell a new product they created to help clients test their crisis communications for the digital age. 

Tagged
Read More
30 Apr 2011
fnfeature

The Fight Network Re-enters the Ring

Posted by Eric Floresca

The Fight Network decided it was time to update their look and feel for a new decade and a new age. After getting fresh capital, new programming and more support for marketing the Fight Network is positioning itself to respond to the growing demand for combat sports. They announced the new look on Wednesday night at a high-profile industry event held in Toronto just in time for the fan frenzy over UFC 129.

Tagged
Read More
29 Apr 2011