Author Archives: Eric Floresca

About Eric Floresca

A ninja at the ad buzz who loves words, stories, advertising/marketing, tech, gaming & social media who trying to find the way ahead. Currently a caopywriter at itravel2000 just getting started, let's see what happens next.
focus

Let’s Focus on 15 Seconds

Posted by Eric Floresca

Ford has a new campaign for the Focus that targets the screens we spend our time on from the computer, mobile, gaming and the original screen the television. Mindshare took care of the media and the creative was done by Y&R and the campaign had an amazing level of digital integration.

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19 Apr 2011
vw1

VW Globe by Red Urban

Posted by Eric Floresca

When Earth Day comes around this year on April 22nd, Volkswagen Canada wants you to know that the air in your tires can have an impact. This 30-second television spot that shows the planet inflate and ends by telling the audience that by “checking our tire pressure regularly, we could save 24 million litres of gasoline a day”.

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18 Apr 2011
ogilvychina

Ogilvy to help Chinese Brands go West

Posted by Eric Floresca

At Ogilvy & Mather’s global headquarters they are launching a practice that’s targeted to Chinese brands who want to expand internationally, and to Western brands who wish to expand into China.

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15 Apr 2011
realmen

The Demi & Ashton Foundation asks if you are a “Real Man”

Posted by Eric Floresca

I was watching the Piers Morgan show last night (14/14/2011) and Demi Moore and Ashton Kutcher were on to talk about their crusade against sex trafficking, which they called modern-day slavery.

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15 Apr 2011
bbm

See RIM’s New Ads for their New Devices *The TV Spots were Taken Down :(*

Posted by Eric Floresca

*Sorry, it seems like the copyright people got to BBLeaks because the ads were taken down from YouTube. The third will still work but the first two are down. We all know they will be back online sometime soon, though, and they we’ll update our links.*

It seems like every few months RIM is launching a new Blackberry device and here is an ad for the Blackberry 9900 aka the Bold Touch Dakota and its cousin the Touch 9860 Monza. The leaks have come fast and furious on these devices for a few months so it is nice to see how they plan to advertise the latest additions to the Smartphone family.

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14 Apr 2011