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After a successful career as a copywriter, Terry co-founded Pirate in 1990, with 8 recording studios in Toronto and New York City.

He has won a few hundred awards for writing and directing. He was named Canadian judge for the inaugural year of Radio at the Cannes Advertising Festival in France, and Radio Chairman of the International Clio Awards in Miami, and the London International Advertising Awards in Las Vegas. When he’s not creating advertising, he’s talking about it as the host of the hit CBC radio series, “The Age of Persuasion.” He co-wrote a best-selling book by the same name that was published by Knopf Canada and Counterpoint in the U.S.

Terry was given the Les Usherwood & Fritz Speiss Lifetime Achievement Awards by the advertising industry and was inducted into the Marketing Hall of Legends.

Terry has a wonderful wife and three lovely daughters.

Who like some of his work.